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Is Your Company Ready for Twitter Advertising?
Twitter has recently launched a self-service ad platform to allow small businesses to purchase promoted tweets and promoted trends which are relevant to their brand. Although Twitter is all the rage in...
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Online Advertising: Facebook Ads Beat Google By 53% In A Popularity Contest
Only a few years ago Google cost per click advertising was the kind of online marketing and still works well. However, Facebook’s online advertising solutions are now the best marketers selected...
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Signpost Simplifies Online Marketing for Small Businesses
Promotion and marketing has long proven to be a challenge for most small businesses. With razor thin budgets and a host of advertising options, business owners are often overwhelmed by the process....
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Ad Retargeting Is Essential! Here are Some Great Solutions for Small Businesses
If your business gets some decent revenue, it’s likely that you would be interested in advertising on the Web if you haven’t done so already. It’s not as simple, though, as simply uploading some text...
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No Luck Advertising On Facebook? Try These Facebook Ad Practices That...
Facebook advertising is something small and large businesses can’t really figure out, particularly because of all the variables in people’s behavior and Facebook’s own proprietary pricing system. They...
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(Video) Why Ad Blocking Hurts You. Why Online Advertising (Could) Be Good.
I read in the NY Times recently how a French company, Free, was developing technology to block advertising, online. Sure this SOUNDS nice, but there’s a negative side to blocking advertising, and I...
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Video Is Now Essential In Marketing. Check Out This One Stop Shop For...
Does your business need a video? An ad, a profile, an explainer? SoMedia Networks wants to be your first and last call to get the job done. This Vancouver startup says they can cut video production...
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Google Analytics 101: Your Guide To More Clicks And More Sales
Google Analytics is a powerful resource for doing business online. Tracking how people get to your website and what they do when they get there is key to understanding your customers and figuring out...
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Ten Dos and Don’ts For An Effective Facebook Retargeting Campaign
I was looking to buy a new computer two weeks ago. I checked out a few websites, isolated some of my favorites, but I wasn’t ready to make a purchase yet. The next day I visited Facebook and amongst...
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Pay-Per-Click (PPC) Advertising Management Too Expensive? Not Anymore!
Pay-per-click (PPC) advertising has proven to be an extremely effective way to market your business across the web for years. If you’re doing PPC advertising on your own, the odds are that you’re...
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Tech Thursday (7/18): News From Weebly, Sam’s Club, PageWoo and MailChimp
It’s Tech Thursday from Smallbiztechnology.com. Each week we take a quick look at business and technology news and updates for the small business community and share them with you in a quick and simple...
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Twitter and Chase Team Up To Help Boost Small Business
Twitter has teamed up with Chase bank to offer one million free ad credits to small businesses in a bid to kick-start a new wave of small businesses utilizing social media and technology. The...
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Does Your Marketing Strategy Need Work? Try SMS.
Marketing has as much of a psychological component as it has a financial component. Throwing your money into marketing doesn’t guarantee results, and I’m pretty sure you might have learned that the...
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What Social Network Should I Advertise On? A Quick Guide To Advertising On...
For many small businesses around the world, social media advertising can be a bit frustrating. Each social network has its own culture, personality, and everything revolves around the kinds of people...
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Gamifying Social Media: New Widget Turns Facebook Promotions Into A Fun Puzzle
Growing your business is all about getting your name out there. It’s not enough to be the best, the quickest, or the cheapest if no one has ever heard about you. Many businesses strive to increase...
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Don’t Tell Me What To Do!: The Consequence of Pushy Content Headlines
In such a content- and noise-filled digital world, grasping reader’s attention, let alone sustaining it for even minutes at a time, can prove to be quite a challenge. Even though society claims to not...
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Twitter’s Advertising Value Continues to Grow: Tweet Based on Zip Codes
Twitter is an amazing tool to connect with other folks – in a different way than Twitter. We all know this. But I’m also impressed with the speed in which it is rolling out new advertising services...
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The Middle School Magic of Being “Liked” Redux
Remember sitting in middle school English when your best friend slyly passed you a note that said a certain classmate who you had your eyes on “liked” you? Butterflies, right? Those young romances are...
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Are Your Publicity Efforts Failing? 3 Surefire Ways to Find PR Success
The lines between advertising, marketing and public relations have always been a little blurred, with many firms providing a combination of two or more of the services. But the Internet has almost...
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Gary Vaynerchuk’s 16 Tips For Your Success In Marketing, Social Media,...
Gary Vaynerchuk (Gary V) was interviewed by Startup Grind and and shared a lot of great insights on topics that impact small businesses, like marketing, reaching customers and using social media. While...
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